• What is Wine Culture?
    • Wine & Language
    • Wine & Family
    • Wine & Romance
    • Wine Personalities
    • Wine & Mystique, Prestige, Hedonism
    • Wine Pendulum
    • Wine Effects
    • National Wine Days
    • Wine Dogs


WINE CULTURE IS…How to Drink Wine

  • We as Consumers, Our Choices and Decision.
  • Symbolic Social Vehicle That Has Behavioral Norms, Expectation, Manipulation Qualities.
  • Wine and the Civilized World Vs. Wine In Un-Civilized.

WINE CULTURE IS…Why to Drink Wine

  • Today the Newer Generations Are Getting Into Wine at a Younger Age and Learning a In Depth Appreciating.
  • Wine Culture Has Blossomed or Evolved Over the Years, Decades and Centuries
  • When and Why We Drink Wine For Assessment.
  • Drinking Wine Critically vs. Enjoyment.

When Drinking Wine I’m Not Always Seeking Out What I Like or What Pleases Me.  A lot of the Time I’m Seeking Out What Will Enlighten Me.

    • To Quench Thirst
    • Potential For an Enhanced Experience
    • Arrival of a Friend
    • Departure of Someone
    • As a Food Course
    • To Evoke Cleverness
    • To Remember Someone
    • To Forget
    • Excellence of the Wine
    • Just to Get Drunk
    • For Pleasure- Intellectual Pleasure or Sensual Pleasure
    • Social Lubricant
    • One’s State of Thirst
    • Any Other Reason
  • DEMYSTIFYING PROCEDURE~ ~Let Wine Bring Your Friends and Loved Ones Together.~
    • When Drinking For Pleasure Wine Can Be Used as Social Lubricant.  After a Mention to the Wine Enjoyment Factors and Remarks On a Wine Character the Conversation Should Move Onto Topics Regarding Real Life. Wine Brings People Together But Shouldn’t Be the Basic of What’s Talked About In Non-Wine Events. Seem More Interesting.

WINE CULTURE IS…What Kind of Wine to Drink

  • WINE & PHILOSOPHY?  Does Our Palates Change Subconsciously Through the Year From the Warm Summer Months to the Colder Winter Season Leaving You Yearning to Drink Different Styles of Wine?”
    • My Palate Longs For Bright/ Light White Wines During the Summer.  After Fall Turns Into Winter  I Want to Drink Heavier White Wines and Thick Heavy Red and Even Fortified Wine Around the Holidays.  When the Weather Warms and Turns to Spring the Pattern Starts Again.

WINE CULTURE IS…When to Drink Wine

  • Morning/ Breakfast, Brunch

WINE CULTURE IS…Where to Drink Wine

  • Home                              Tasting Room
  • Winery                             Industrial Wine Zone
  • Wine Bar                         Festival
  • Biking Tour

WINE CULTURE IS…How Much to Drink

  • Binge Drinking– Drinking With the Intention of Getting Drunk(Really Drunk) In One Session or Sitting.
  • Functioning Alcoholic– Some One Who Properly Maintains a Life, Job and Relationships While Drinking Multiple Times a Week.
  • WINE & PHILOSOPHY?  Is Binge Drinking Wine In the Proper Conditions and Setting Acceptable?”
    • As Part of a Sensible, Safe and Responsible Wine Tasting Festival or Event Acute Binge Drinking In the Effort to Benefit From Gaining Wine Research is Lightly Accepted.
  • WINE & PHILOSOPHY?  How Much Wine Does it Take to Feel Buzzed? To Get Drunk?”
    • Two Full Sipes of Wine Give Me the Lightest Possible Buzz.  A Half Glass Will Give Me a Buzz.  Three Glass of Wine Get Me Drunk.  One Full Bottle Gets Me Really Drunk.

WINE CULTURE IS…How People Think About Wine

  • How and Why We Interact With Wine.
  • With Wine In Our Lives and In Society and Within Modern and Past Culture.
  • How Do People Think About and About Wine Today Compared to Over the Centuries As In the Old World and the 150 Years America Has Been Developing Its Fledgling Wine Culture.
  • What is the Current Landscape of the Wine Industry and Where is it Evolving Into In the Future.
  • Wine Fall Out of Fashion and In the Void Something Else Fills In Its Place.

Wine Enhances the A lot of the Things That Are Important In Life…Family, Friends, Romance, Celebrations, Deep Conversations, Relaxing, Feeling Sad.

WINE CULTURE IS…Our Understanding of Wine

  • Mans Has an On Going Fascination With Wine. The Ways and Reasons That Single People and Cultures as a Whole Appreciation, Respect, Inspire and Obsess About Wine.
  • Consumers Wanting to Become More Aware and Educated About Wine.

WINE CULTURE IS…How to Promote Wine

Often A Country or Grape Needs to Find Its Spotlight and Someone to Promote It In This Current Culture of Wine.


RITUAL & WINE- Most of the Significance Events In Human Society/ Culture Are Marked by and In Most Cultures they Involve Wine/ Alcohol Christening of a Ship.

  • Toasts- Ritual In Which a Drink (Customarily Champagne) is Taken/ Shared as an Expression of Honor or Goodwill. Sometimes There’s a Verbal Expression Accompanying the Toast. Toast Are Generally Offered at Times of Celebration or Commemoration Such as New Years Eve, Weddings, Birthdays.
    • ~Etymolgy~ Comes From the Literal Practice of Dropping a Piece of Toast In Your Wine.
      • As Far Back as the 1500’s it Was Common to Add a Piece of Spiced Toast to Wine, the Bread Would Generally Improve the Flavor of Poor Wine.
        • Italy– Cin-Cin             Germany– Prost          Spain– Salud        France– Sante
  • Cheers- From the Old French Word “Chiere” Which Meant Face or Head.  Over Time it Was Meant “Gladness” and Was Used as a Way to Express Encouragement. Today Its Used to Wish Good Cheer and Good Health.
  • Clinking Glasses- This Custom is Said to Avoid Poisoning.  Back In Ancient Times Poisoning Was a Great Way to Murder Someone.  It Was Said That if the Glasses Were Filled to the Brim and Then Clinked Hard a Bit of Wine From Each Glass Would Pour Into the Other. This Gesture Would Mean That You Trust Someone and They Were Not Going to Poison You.
  • Transitional Rituals- Birth, Coming of Age, House Warming, graduations Weddings, Promotions, Retirement, Death
  • Festival Rituals-
  • Habitual Rituals- Getting Off Work, Completing a Task(Mowing the Lawn)
  • Intrinsic Pharmacological Properties- Altered State of Consciousness
  • Symbolical Role of Wine- Religion, Sex, Fertility, Status
  • Wine as a Status Indicator- Your Choice of Alcohol/ Wine is a significant Indicator of Your Social Status or the Perception of Social Status.

Sometimes When I Drink Wine I Want Complexity and Sometimes I Want Simplicity.

    • Certain Drinks Have Become Symbols of a Country.
      • France– Wine
      • Italy– Wine
      • Mexico– Tequila
      • Scotland– Whisky
      • Greece– Ouzo
      • Ireland– Guinness
  • There Has Evolved and New Generation of Conscious American Wine Maker. They Are Learning and Adopting to Advanced Viticulture and Viniculture to Compete In the Worlds Market.
  • One Trend is a Reaction to a Change or Vacancy of a Previous Trend.
  • There is Getting to Be a Lot of Pressure Around Drinking Wine, Nothing Casual About it. It’s Like You Have to Be Always Up to the Task of Properly Breaking Down and Assessing the Wine.
  • WINE & PHILOSOPHY?  At What Age Should Be Teach Children to Respect Wine?”
    • The Drinking Age In America is 21, Europeans Takes a More Cultural Approach and Subject Their Kids to Watered Down Wine at a Young Age.




  • WINE & PHILOSOPHY?  “Is There Currently a Wine Renaissance Going On In America?”
    • A Wine Rebirth is Happening In America. I Believe it Started Around 2012  and Will Continue For the Foreseeable Future.  Americans Have Aways Been About the Intoxicatingly and Social Lubricate Factors That Wine Brings. Nowadays People are Sincerely Into the Back-Story of Wine and an Interest In the History and Culture Behind Wine as Well as a Deepening Interest In How Grapes Are Grown and How Wine is Produced.

WINE CULTURE IS…What’s the Future of Wine/ Wine Culture

With the Start of a New Decade In Wine We In the Wine Industry Will Be Seeing a Change In Wine and Wine Culture.  This Change as Slight as it Might Be Will Be Seen and Felt From the Top, the Grape Grower and the Wine Makers and Make Its Way Down Through Wine Buyer and Seller and Finally to the End Consumer. This Change Will Be Manafest In Different Wine Markets and In Different Ways.  There Are Some of Them.

  • WINE WRITING–  Where Has It Been In the Past and Where Will it Go.  Continue to Broaden, For People Getting Into Wine and People Who Now a Great Deal About Wine But Are Looking For More and Different Experiences With Wine.
    • To Share
    • To Sell
    • To Brag
    • To Document
  • THE WINE EXPERIENCE– Wine Drinkers/ Consumers/ Professionals Want More Stories and Substance and Less Scores and Tasting Notes.  The Experience Will Be Based More On Seeking a Greater Understanding, Quality of Experience and Intent.
    • People Will Come to Wineries and Tasting Rooms Ready and Looking For a Heightened Experience, Wanting to Engage In Meaningful Wine and Conversations.
  • WINE JOBS– Wine Jobs Will Continue to Be Passion Based and Expanding.
    • Wine Blogger
    • Wine Influencer
    • Wine Reviewers/ Critics
    • Wine Growers and Producers


“THE VINE” Has Always Had Been Imbedded In Multiple Aspects of Language. Esoteric Words That Only the One’s “In the Know” Can Say and Understand, and Another Language When it Comes to the Worlds Used In Describing a Wines Likes and Dislikes and Evaluating Wine.

  • Existing Wine Terminology is Plentiful In Words and Phrases That Have Little or No Clearly Defendable Meaning in Regards to the Sensory Evaluation of the Wine.
  • Use Technical Wine Language and “Dummy it Down” When Taking to or Education Others. In the Same Way a Doctor Speaks to Other Doctors But Uses Simpler Terminology When Talking to Patients Who Lack Medical Terminology.
  • Try to Always to “Put Wine In Context” When Speaking About Wine.
  • The Language of Wine is Not Inclusive.

TOPONYMY- Study of a Places Name, Their Origen, Meaning and Use.

DESSERT ISLAND WINE- The One Wine or One Grape You Would Only Grow If You Were Stranded On A Island.

  • WINE & PHILOSOPHY?  Does a Wine Need to be Put ‘In Context’ In Order to Be Fully Understood and Enjoyed?”
    • How a Wine Was Made(Topographic Sight, Style, Viticultural Challenges, Minimal Intervention), What it Pairs With, the Price, Its Reputation of the Producer, the Place. All Things Pertaining to Wine Are Relevant to the Wine Itself.  To What Degree Wine Needs to Be Put In Context is Debatable. Unless You Are Assessing a Wine Blind or Drinking Just For the Buzz or the Enjoyment of the Wine Itself, Wine Needs to Be Put In Context to Be Fully Understood.


ETYMOLOGY Study of the Origin of Words and Where Their Meanings Originally Came From and the Way In Which Their Meaning Have Changed Throughout History. Most Words Have Latin, Greek, Anglo-Saxon, or Germanic Origins.

  • Wine Requires a Certain Set of Knowledge and It’s Accompanying Terminology. This Terminology Can Be Used While Communicating With Other Grape Wine Minds or Dummied Down When Talking to the Masses.

**Refer to “WORLD’S GRAPES”  and Find a ~Etymology~ Heading and a Break-Down of the History to Each of the Grapes Names.  These Are Just a Few Examples of the Words You Will Find Throughout the Web-site.

  • Wine– English Word “Wine” Comes From Proto-Germanic “Winam” Which is Derives From Latin “Vinum”.
  • Nebbiolo– ”Foggy”…Referring to the Fog During Growing Season.
  • Pinot Noir– “Black Pine-Cone…Referring to the Shape of the Bunches.
  • Vernaccia– ”Vernacular”…Referring to the Abundance of the Grape Everywhere.

I’m Fascinated by the Etymology and Toponymy of Grape and Places and the Backstory They Posses. This Leans Me Insightful Meaning the the Place, Grape and the Wine It Produces.


Over the Years and Centuries Families Have Worked Together to Make Wine and In Doing So Have Created Dynasties Around Wine and Its Traditions.  At the Center of These Families Are Wineries.  These Wineries Extend to Sons and Daughters From Grand Parents. These Operation Have Continued to Grow, Adapt and Thrive Over the Centuries In a Changing Wine Industry. Some of These Families Have Been Influencing the Wine World For So Long and Have Such a History to Them Some Refer to Them as Wine Royalty.

  • ~Antinori Family~     @Tuscany Since…1300’s
  • ~Catena Family~     @Mendoza Since…
  • ~Chave Family~     @Rhone Valley Since…1481
  • ~Drouhin Family~     @Burgundy/ Oregon Since…
  • ~Gallo Family~     @California Since…
  • ~Guigal Family~     @Rhone Valley Since…
  • ~Hugel Family~     @Alsace Since
  • ~Mondavi Family~     @Napa Since…
  • ~Rothschild Family~     @Bordeaux Since…
  • ~Zonin Family~      @Italy Since…

FOUNDING FAMILIES– Australia, Arrived In 1830’s and 1840’s

  • ~Lindeman Family~ (1843)
  • ~Pendfold Family~ (1844)
  • ~Orlando Family~ (1847)
  • ~Yalumba Family~ (1849)

CUSTODIANS- Someone Who Job it is to Looks After Something or Something. In This Cast Vineyards With an Established Pedigree and Track Records. The Custodian is Responsible For Keeping the Legacy Alive.

  • ~Albert de Villaine~ Custodian La Romanee-Conti


There Has Always Been a Romantic Notion About Wine.  Wether It’s the Places, the Ideal Destinations, the Vineyards and the Outdoors.  Maybe Wine is Romantic Because It’s Seen as an Aphrodisiac and Gives Couples and Excuse to Set Time Aside For Each Other.  Wine Can Seem Romantic Because It Allows Us to Use All of Our Senses.  Wine is Bases On Passion That Starts In the Vineyards by the People Growing the Grapes and the Peoples Passion to Produce the Wine, and That’s Only Outdone by the People Who Drink the Wines Often Shared With the Ones They Love.

For Thousands of Years Wine Has Been a Catalyst and Enabler of Romance and Has Determined Our Moods by Enhancing Our Thoughts and Letting Down Our Inhibitions.

  • Alcohol In Moderation Has Long Been Seen as an Aphrodisiac or the Elixir of Lovers.
  • Certain Wines Have Aromatic Qualities That Spark Arousal With Some Chemical Compound Sharing Similarities to Animal Pheromones.
  • Riesling (Petrol and White Pepper) Male Pheromones
  • Champagne (Yeasty, Cheesy) Female Pheromones
  • Cabernet Sauvignon/ Shiraz (Rustic, Earthy)


  • Port & Chocolate
  • Champagne & Strawberries

Will I Still Get Laid if My Bottle of Pinot Has a Screw Cap?


ADVENTUROUS WINE DRINKER- Drinker Who’s Willing to Take Risks or to Try Out New Methods, Ideas or Wine Experiences.

  • The Adventurous Personality Wine Drinker is Someone Who Actively Searches Out Wines From New Region, Country or New Grape Varietals They Have Never Heard or Experienced Before.

RITUAL WINE DRINKER- An established or Prescribed Procedure Usually Preformed In a Customary Way.

  • The Ritual Wine Personality is Someone Who Usually Drinks the Same Few Grapes From the Same Few Regions or Countries and Under No Circumstance Wants to Change What He is Drinking or Try New Wines.

WINE NERD- Over Enthusiastic Lover of ”The Vine”, One Who Accumulate Detailed Wine Information and is Ready to Share or Educated Anytime.

  • The Wine Nerd Personality is Someone Who’s Super Into the Small Details of Wine.

SOMMELIER- Educated, Engaging, Personable, Obsessed, Smart, Ego Maniac, Dedicated, Semi-Self Absorbed, Passionate

  • The Wine Sommelier Personality is Someone Who’s Open to the Entire Wine World and Underlying Motivation is to Help Other Understand Wine and Become Better Drinkers.

WINE SNOB- A Wine Enthusiast, Usually Educated On Life and Wine, Particularly One Who’s Pretentious and Contentious, or Self-Important Because of Their “Immense Wine Knowledge”.

  • The Wine Snobs Personality is Someone Who Doesn’t Appreciate or Like Any Inexpensive Bottle of Wine and Can Rarely Express Liking For Any Particular Grape, Wine or Region Unless Its Considered the Best. Wine Snobs Usually Don’t Have an Understanding On the Concept of Subjectivity vs. Objectivity and Their Underlying Motivation is to Make themselves Look Better and Another Expense.
  • I Feel the Days of the “Wine Snob” Are Slowly Dying. Today More Than Ever the Young People Getting Into Wine Are More Opened Minded Than Ever. Thing Like a Wines History, Culture and Back Story, and Wine Style Are Becoming More Important Than the Price and the Perception of Drinking it.

WINE CONNOISSEUR- Person Who’s Especially Competent or Has Great Deal of Knowledge to Pass Critical Judgment On “Wine” or In Matter of Taste.

  • The Wine Connoisseurs Personality is Someone Who Possesses Great Appreciation For Wine and Have a Great Understanding On the Concept of Subjectivity vs. Objectivity.

ETHNOCENTRIC WINE DRINKER- Someone Who Shows Lack of Respect For Other Wines Countries, or Wine Cultures That They Aren’t Into.

  • The Ethnocentric Personality is Someone Who Only Drinks Wine From a Certain Country or Region. This is Driven by a Belief That Another Country Couldn’t Possible Produce Wine as Good as Anther Country.

THE KNOW IT ALL- Someone Who Thinks They Know Everything About the Wine World.

  • The “Know it All” Personality Doesn’t Study or Research Wine Because He Already Knows What the New Grape/ Wine/ Growing Area is All About.

POMPOUS WINE DRINKER- Someone Who Shows Extreme Self Importance, Arrogant, or is Conceited.

  • The Pompous Wine Personality is Someone Who Displays Themselves as a “Know it All”, Someone Who Couldn’t Possible Learn Anything From Something From Someone of Lesser Certification or Lessor Status.

THE FUSSY WINE DRINKER-  A Wine Drinker Who Likes What He Likes, Don’t Like What They Don’t Like.

A Glass of Wine Will Make You Feel 20% Cooling and Make the Opposite Sex Appear 20% More Likable and Attractive.


WINE MYSTIQUE- An Aura of Heightened Value and Meaning Surrounds Wine. A Almost “Cult Like” Attitude Arising Around Wine Customs and Rituals.

  • Still Traveling Through Different Bottles

WINE PRESTIGE- A Widespread Respect and Admiration Felt for Wine Based On the Basis of a Perception of Their Achievements or Quality.

  • It’s More Than a Beverage, It’s What the Wine Represents.
  • In Certain Context It Represents History and Culture.

WINE HEDONISM- Sees Ones Pleasure and Happiness Through the Drinking of Wine, Travel Based On Wine and Accumulation of the Knowledge of Wine as the Primary and Most Important Aim of Human Life.

  • Primary Pleasure
  • Secondary Pleasure

Wine Helps Connect Emotions to Moments, Places and Friends.

As Wine Culture Grew, Peoples Palates Expanded, Wine Trends and Styles Have Come In and Out of Fashion or “In Vogue” In Different Regions of the World.

  • In 1800’s Fine Wine and Champagne Was Perceived as Powerful, Wealthy and In Style or In Vogue.

WINE CONNOISSEURSHIP- A Person With Expert Knowledge or Training In Wine.  A Connoisseur of Wine Is Usually Informed and With Discrimination Taste.  Hopefully a Wine Connoisseur Possesses Humility, Attention to Detail an Open Mind and a Willingness to Share and Help Others Understand the Wine World.

Wine is No Longer an Exclusive Beverage, It’s Now Inclusive.

Consider Wine as a Consumable Art Form, Produced by Passionate People Who Use it to Express Themselves.

Wine Can or Can Not Be an Intellectual Exercise, Choosing Which One Before Consumption Can Make Booth Better Experience.


Through Out the History of “The Vine” Wines Have Gone In and Out of Fashion, This I Equate to the Wine Pendulum.

  • Traditional Style/ Modern Style of Barolo Wine
    • From the Traditional Style to the Modern Style and Now Back to Traditional.
  • Highly Extracted/ Low Extracted Wine
    • Elegance and Complexity Are Being Pursued by Wine Producers at the Expense of Power and Strength.
  • High Alcohol/ Moderate Alcohol Wine
  • Natural Wine
    • All Wine Was Produced Naturally for Thousand of Years Until the Revolution Which Led to Conventional Wine…Now the Pendulum is Swinging Back.
  • Small New Oak Barrels/ Larger More Neutral Barrels
    • Winemakers Who Used to Use as Much as 100% New Oak Are Now Tapering Back Their Oak Use.
  • Priorat/ Indigenous Grape
    • Regions Planting International Grape and Now Pulling Vine to Go Back to Planting Indigenous Grapes.
  • Port Wines
    • For Hundreds of Years Douro Valley Was Know For Only Fortified Sweet Wines. Now Still, Dry, Unfortified Wines Are Coming to the Market.
  • Producers Exercising Restraint and Balanced
  • Sherry Wines
  • Sweet Wines
  • Zinfandel
    • From the Full Body, High Alcohol, Jammy Style to a Retrained Lower Alcohol Less Fruity Style.


WINE EFFECTS- Things That Happen In the Wine World, Byproducts of People, Events or Pendulum Shifts That Lead the Wine Industry In a Different Direction.

    • After Visiting Napa Steven Spurrier, an English Wine Merchant Living In France, Conducted a Blind-Tasting Wine Competition In France Putting California Wine Against French Wines. French Critics Score Chardonnay From Chateau Montelena, Over Puligny-Montrachet and Cabernet Sauvignon From Stags Leap Cellars Over Mouton Rothschild and Haut-Brion. The “Exposure” In a “Time Magazine Article” Put Napa Along With France Atop of the World Wine Scene.
  • FRENCH PARADOX- A Observation of the Frances Population Have Lower Incidents of Cardiovascular Disease and Low Coronary Heart Disease Death Rate Despite High Consumption of Dietary Cholesterol and Saturated Fats In Food Such as Cheese, Meats.
    • This Catch Phrase Started In the Late 1980’s Which Summarizes the Apparently Paradoxical Epidemiological Observation That French People Have a Low Incidence of Coronary Heart Disease, While Consuming a Diet High In Saturated Fats.
    • Red Wine is the French Paradox Main Contributor. Doctors Believe Drinking Wine High In Resveratrol and Other Antioxidant Flavonoids Promote Heart Health Benefits and Inhibits the Formation of Inflammatory Factor That Trigger Cardiovascular Diseases.
    • Culture- A Segment On “60 Minutes” Reporter Morley Safer In 1991 Bright Light to This “French Paradox”, and Credit is Given to the “Mediterranean Diet” Which Includes an Excessive Red Wine Consumption to “Off-Set” a Diet.
    • History- Because of the Heart Benefiting Compounds Credited With the French Paradox Merlot Which is Extremely High In Resveratrol Was Considered “The 5$ Bottle of Antioxidant.” People Starting Drinking Copious of Merlot In the 80’s and 90’s Until the Movie “Sideways” Changed All That.
  • THE SIDEWAYS EFFECT  “I’m Not Drinking Any  Fucking Merlot.”
    • The Movie Follows Two Men In Their 40’s Who Take a Week-Long Road Trip to Santa Barbara County Wine Country to Celebrate an Upcoming Wedding.
    • After the Release of the Movie Sideways In 2004 There Was a Push Towards Wine Drinkers Trying Pinot Noir and a Decline In Merlot Consumption.  In the Years After the Movie Pinot Noir Plantings Increases and Grape Growers Started Pulling Their Merlot Vineyards Which Was One of the Most Planted and Consumed Grapes.


    • February 18          InterNational Drink Wine Day
    • March 3                  InterNational Mulled Wine Day
    • April 6                     InterNational Grunner Veltliner Day
    • April 17                    InterNational Malbec Day
      • Commemorate the Day When Argentinas President Domingo Faustino Sarmiento Officially Made it His Mission to Transform Argentina’s Wine Industry.
    • April 24                   InterNational Sauvignon Blanc Day
    • May 9                       InterNational Moscato Day
    • May 16                     InterNational Chartreuse Day
    • May 21                     InterNational Chardonnay Day
    • May 25                    InterNational Wine Day
    • June 11                   InterNational Rose Day
    • June 15                   InterNational Chenin Blanc Day
    • June 21                   InterNational Lambrusco Day
    • August 1                 InterNational Albariño Day
    • August 3                 InterNational White Wine Day
    • August 13               InterNational Prosecco Day
    • August 18               InterNational Pinot Noir Day
    • August 28               InterNational Red Wine Day
    • September 3          InterNational Cabernet Day
    • September 18        InterNational Grenache Day (3rd. Friday)
    • November 7           InterNational Merlot Day
    • November 12         InterNational Tempranillo Day
    • November 15         InterNational Zinfandel Day
    • November 15         InterNational Beaujolais Day (3rd. Thursday)
    • October 11              InterNational Pinotage Day
    • October 31              InterNational Carignan Day
    • November 21         InterNational Zinfandel Day (3rd. Wednesday)
    • November 24        InterNational Carmenere Day
    • December 4           InterNational Cabernet Franc Day
    • December 20         InterNational Sangria Day
    • December 31         InterNational Champagne Day

WINE & PEOPLE One of the Many Basics of Wine is the Relationship Between Wine and People. There’s a Social Impact to Wine, it Delights People, Brings Them Together and is the Lubricant of Awkward Holiday Family Get Together.

  • The Wine Business is Built On Relationships. The Best Maintain, Manage, and Grow Their Wine Relationship to Benefit Themselves and the Businesses They Promote and Work Through Weather You Work On the Restaurant Floor, Retail, or Distribution Outlet.

Wine Epiphany, Wine Bug, Light Bulb Moment, Wine Discovery Moment, Come to Jesus Moment
The Moment In Every Wine Lovers Life When Your Fascination With Wine Becomes Clear.

  • My Wine Epiphany Occurred On December 5th. 2011 In the Wine Section at Bevmo In Point Loma. I Had Been Traveling to Europe For a Decade Prior So the European Bug Had Been Festering Inside Me But On This Moment Standing In Front of the Wine Rows With the Heading Reading France, Italy, Spain it Occurred to Me That I Was All Tied Together by the “The Vine” and the Light Went “Off”. Literally the Next Day Figured Out What a Sommelier Was and What I Had to Do to Become One….and My Life Has Never Been the Same.

WINE RABBIT HOLE- Term Used to Refer to a Deviation From a Planed learning Experience, One That is Difficult to Pull Yourself Away From.


WHAT IS A WINE DOG? A Wine Dog is One is Which Its Home is the Winery Estate In Which the Vineyard is Located. Or the Dog of the Vineyard Owner or the Winemaker.


  • Wine Dogs Protect Other Animals Such as Sheep That Graze Vineyards n Sustainable Vineyards or Other Live Stock On Your Property From Wildlife.
  • Wine Dogs Keep Other Animal Away From the Vineyard Such as Deer, or They Catching Vineyard Pests Such as Gophers and Squirrels.
  • Wine Dogs Do a Great Job at Keeping Mountain Lions and Coyotes Away or at Bay Till Help Arrives.
  • Wine Dogs Can Be Trained to Bark at Birds, Keeping Them Away From the Vines.
  • Wine Dog Can Sniff Out Disease. (Dogs Have Been Trained to Go Through a Canine Vine Mealybug Scent Detection Program.)
  • Wine Dogs Do A Great Job at Providing Companionship Throughout the Grape Growing Season.  A Dogs Unconditional Love Goes a Long Way During the Long and Physical and Mental Drain of Harvest.
  • Wine Dogs Often Are So Popular That They Have Their Own Facebook Page and I Have Also Seen Dedicated Books Devoted to Them. Wine Dogs and Wine Dogs 2.

**Refer to “BIBLIOGRAPHY/ SOURCES” For Details On Scholarly Works Referenced