WHAT Is WINE CULTURE

  • SUB-CHAPTERS Of WINE CULTURE
    1. What is Wine Culture?
    2. Wine & Language
    3. Wine & Family
    4. Wine & Romance
    5. Wine Personalities
    6. Wine & Mystique, Prestige, Hedonism
    7. Wine Pendulum
    8. Wine Effects
    9. National Wine Days
    10. Wine Dogs
    11. Wine Sayings

1) WHAT Is WINE CULTURE?

“Wine Culture is Why, What, Where, When, With Whom, How and How Much to Drink.”

WHY DRINK WINE

  • Today the Newer Generations Are Getting Into Wine at a Younger Age and Learning a In Depth Appreciating.
  • Wine Culture Has Blossomed or Evolved Over the Years, Decades and Centuries.
  • When and Why We Drink Wine For Assessment.
  • Drinking Wine Critically vs. Enjoyment.
  • REASONS TO DRINK WINE
    • To Quench Thirst   |   Potential For an Enhanced Experience
    • Arrival of a Friend   |   Departure of Someone
    • As a Food Course   |   To Evoke Cleverness
    • To Remember   |   To Forget
    • Excellence of the Wine   |   Just to Get Drunk
    • Intellectual Pleasure   |   Sensual Pleasure
    • Social Lubricant   |   One’s State of Thirst
    • Any Other Reason
    • ~International Drink Wine Day~ (Feburary 18th.)
  • DEMYSTIFYING PROCEDURE~ ~Let Wine Bring Your Friends and Loved Ones Together.~
    • “When Drinking For Pleasure Wine Can Be Used as Social Lubricant.  After a Mention to the Wine Enjoyment Factors and Remarks On a Wine Character the Conversation Should Move Onto Topics Regarding Real Life. Wine Brings People Together But Shouldn’t Be the Basic of What’s Talked About In Non-Wine Events. Seem More Interesting.”

“To Me an Empty Bottle of Wine Means More Than a Full Bottle.  If Shared Correctly it Represents an Experience or a Shared Encounter Took Place With a Friend.”

WHAT KIND Of WINE To DRINK

  • WHAT WINE To DRINK
    • Aged Wine   |   Aromatized Wine
    • Blending Wine   |   Botrytis Wine
    • Dehydrated Wine   |    Distilled Wine
    • Fortified Wine   |    Natural Wine 
    • Orange Wine   |   Oxidative Wine
    • Sweet Wine   |   Rose Wine
    • Sparkling Wine   |   Table Wine                     

“When Drinking Wine I’m Not Always Seeking Out What I Like or What Pleases Me.  A lot of the Time I’m Seeking Out What Will Enlighten Me.”

  • WINE & PHILOSOPHY? “Does Our Palates Change Subconsciously Through the Year From the Warm Summer Months to the Colder Winter Season Leaving You Yearning to Drink Different Styles of Wine?”
    • “My Palate Longs For Bright/ Light White Wines During the Summer.  After Fall Turns Into Winter  I Want to Drink Heavier White Wines and Thick Heavy Red and Even Fortified Wine Around the Holidays.  When the Weather Warms and Turns to Spring the Pattern Starts Again.”

WHERE To DRINK WINE

  • PLACES To DRINK WINE
    • Home   |   Tasting Room
    • Winery   |   Industrial Wine Zone
    • Wine Bar   |   Festival
    • Biking Tour

WHEN To DRINK WINE

  • Morning/ Afternoon/ Night/ Late Night
  • Breakfast/ Lunch/ Dinner
  • Anytime

WITH WHOM To DRINK WINE

  • PEOPLE To DRINK WINE WITH
    • Family   |   Friends
    • Strangers   |   Yourself

HOW To DRINK WINE

  • We as Consumers, Our Choices and Decision.
  • Symbolic Social Vehicle That Has Behavioral Norms, Expectation, Manipulation Qualities.
  • Wine and the Civilized World Vs. Wine In Un-Civilized.

HOW MUCH To DRINK

  • Binge Drinking- Drinking With the Intention of Getting Drunk(Really Drunk) In One Session or Sitting.
  • Functioning Alcoholic- Some One Who Properly Maintains a Life, Job and Relationships While Drinking Multiple Times a Week.
  • WINE & PHILOSOPHY? “How Much Wine Does it Take to Feel Buzzed? To Get Drunk?”
    • “Two Full Sipes of Wine Give Me the Lightest Possible Buzz.  A Half Glass Will Give Me a Buzz.  Three Glass of Wine Get Me Drunk.  One Full Bottle Gets Me Really Drunk.”
  • WINE & PHILOSOPHY? “Is Binge Drinking Wine In the Proper Conditions and Setting Acceptable?”
    • “As Part of a Sensible, Safe and Responsible Wine Tasting Festival or Event Acute Binge Drinking In the Effort to Benefit From Gaining Wine Research is Lightly Accepted.”

THINKING ABOUT AND UNDERSTANDING WINE

  • How and Why We Interact With Wine.
  • With Wine In Our Lives and In Society and Within Modern and Past Culture.
  • How Do People Think About and About Wine Today Compared to Over the Centuries As In the Old World and the 150 Years America Has Been Developing Its Fledgling Wine Culture.
  • What is the Current Landscape of the Wine Industry and Where is it Evolving Into In the Future.
  • Wine Fall Out of Fashion and In the Void Something Else Fills In Its Place.

“Wine Enhances the A lot of the Things That Are Important In Life…Family, Friends, Romance, Celebrations, Deep Conversations, Relaxing, Feeling Sad.”

  • Mans Has an On Going Fascination With Wine. The Ways and Reasons That Single People and Cultures as a Whole Appreciation, Respect, Inspire and Obsess About Wine.
  • Consumers Wanting to Become More Aware and Educated About Wine.

HOW To PROMOTE WINE

“Often A Country or Grape Needs to Find Its Spotlight and Someone to Promote It In This Current Culture of Wine.”

WINE RITUALS

RITUAL & WINE- Most of the Significance Events In Human Society/ Culture Are Marked by and In Most Cultures they Involve Wine/ Alcohol Christening of a Ship.

  • Toasts- Ritual In Which a Drink (Customarily Champagne) is Taken/ Shared as an Expression of Honor or Goodwill. Sometimes There’s a Verbal Expression Accompanying the Toast. Toast Are Generally Offered at Times of Celebration or Commemoration Such as New Years Eve, Weddings, Birthdays.
    • ~Etymolgy~ Comes From the Literal Practice of Dropping a Piece of Toast In Your Wine.
      • As Far Back as the 1500’s it Was Common to Add a Piece of Spiced Toast to Wine, the Bread Would Generally Improve the Flavor of Poor Wine.
        • Italy– Cin-Cin   |   Germany– Prost   |   Spain– Salud   |   France– Sante
  • Cheers- From the Old French Word “Chiere” Which Meant Face or Head.  Over Time it Was Meant “Gladness” and Was Used as a Way to Express Encouragement. Today Its Used to Wish Good Cheer and Good Health.
  • Clinking Glasses- This Custom is Said to Avoid Poisoning.  Back In Ancient Times Poisoning Was a Great Way to Murder Someone.  It Was Said That if the Glasses Were Filled to the Brim and Then Clinked Hard a Bit of Wine From Each Glass Would Pour Into the Other. This Gesture Would Mean That You Trust Someone and They Were Not Going to Poison You.
  • Transitional Rituals- Birth, Coming of Age, House Warming, graduations Weddings, Promotions, Retirement, Death
  • Festival Rituals-
  • Habitual Rituals- Getting Off Work, Completing a Task. (Mowing the Lawn)
  • Intrinsic Pharmacological Properties- Altered State of Consciousness
  • Symbolical Role of Wine- Religion, Sex, Fertility, Status
  • Wine as a Status Indicator- Your Choice of Alcohol/ Wine is a significant Indicator of Your Social Status or the Perception of Social Status.

“Sometimes When I Drink Wine I Want Complexity and Sometimes I Want Simplicity.”

  • WINE/ ALCOHOL And A COUNTRIES  NATIONAL IDENTITY
    • Certain Drinks Have Become Symbols of a Country.
      • France- Wine
      • Italy- Wine
      • Mexico- Tequila
      • Scotland- Whisky
      • Greece- Ouzo
      • Ireland- Guinness
  • There Has Evolved and New Generation of Conscious American Wine Maker. They Are Learning and Adopting to Advanced Viticulture and Viniculture to Compete In the Worlds Market.
  • One Trend is a Reaction to a Change or Vacancy of a Previous Trend.
  • There is Getting to Be a Lot of Pressure Around Drinking Wine, Nothing Casual About it. It’s Like You Have to Be Always Up to the Task of Properly Breaking Down and Assessing the Wine.
  • WINE & PHILOSOPHY? “At What Age Should Be Teach Children to Respect Wine?”
    • “The Drinking Age In America is 21, Europeans Takes a More Cultural Approach and Subject Their Kids to Watered Down Wine at a Young Age.”

FRANCE WINE CULTURE–

ITALIAN WINE CULTURE–

AMERICAN WINE CULTURE–

  • WINE & PHILOSOPHY? “Is There Currently a Wine Renaissance Going On In America?”
    • “A Wine Rebirth is Happening In America. I Believe it Started Around 2012  and Will Continue For the Foreseeable Future.  Americans Have Aways Been About the Intoxicatingly and Social Lubricate Factors That Wine Brings. Nowadays People are Sincerely Into the Back-Story of Wine and an Interest In the History and Culture Behind Wine as Well as a Deepening Interest In How Grapes Are Grown and How Wine is Produced.”

The FUTURE WINE CULTURE

With the Start of a New Decade In Wine We In the Wine Industry Will Be Seeing a Change In Wine and Wine Culture.  This Change as Slight as it Might Be Will Be Seen and Felt From the Top, the Grape Grower and the Wine Makers and Make Its Way Down Through Wine Buyer and Seller and Finally to the End Consumer. This Change Will Be Manafest In Different Wine Markets and In Different Ways.  There Are Some of Them.

  • WINE WRITING-  Where Has It Been In the Past and Where Will it Go.  Continue to Broaden, For People Getting Into Wine and People Who Now a Great Deal About Wine But Are Looking For More and Different Experiences With Wine.
    • To Share
    • To Sell
    • To Brag
    • To Document
  • THE WINE EXPERIENCE- Wine Drinkers/ Consumers/ Professionals Want More Stories and Substance and Less Scores and Tasting Notes.  The Experience Will Be Based More On Seeking a Greater Understanding, Quality of Experience and Intent.
    • People Will Come to Wineries and Tasting Rooms Ready and Looking For a Heightened Experience, Wanting to Engage In Meaningful Wine and Conversations.
  • WINE JOBS- Wine Jobs Will Continue to Be Passion Based and Expanding.
    • Wine Blogger
    • Wine Influencer
    • Wine Reviewers/ Critics
    • Wine Growers and Producers

2) WINE & LANGUAGE

“THE VINE” Has Always Had Been Imbedded In Multiple Aspects of Language. Esoteric Words That Only the One’s “In the Know” Can Say and Understand, and Another Language When it Comes to the Worlds Used In Describing a Wines Likes and Dislikes and Evaluating Wine.

  • Existing Wine Terminology is Plentiful In Words and Phrases That Have Little or No Clearly Defendable Meaning in Regards to the Sensory Evaluation of the Wine.
  • Use Technical Wine Language and “Dummy it Down” When Taking to or Education Others. In the Same Way a Doctor Speaks to Other Doctors But Uses Simpler Terminology When Talking to Patients Who Lack Medical Terminology.
  • Try to Always to “Put Wine In Context” When Speaking About Wine.
  • The Language of Wine is Not Inclusive.

TOPONYMY- Study of a Places Name, Their Origen, Meaning and Use.

DESSERT ISLAND WINE- The One Wine or One Grape You Would Only Grow If You Were Stranded On A Island.

  • WINE & PHILOSOPHY? “Does a Wine Need to be Put “In Context” In Order to Be Fully Understood and Enjoyed?”
    • “How a Wine Was Made(Topographic Sight, Style, Viticultural Challenges, Minimal Intervention), What it Pairs With, the Price, Its Reputation of the Producer, the Place. All Things Pertaining to Wine Are Relevant to the Wine Itself.  To What Degree Wine Needs to Be Put In Context is Debatable. Unless You Are Assessing a Wine Blind or Drinking Just For the Buzz or the Enjoyment of the Wine Itself, Wine Needs to Be Put In Context to Be Fully Understood.”

ETYMOLOGY

ETYMOLOGY– Study of the Origin of Words and Where Their Meanings Originally Came From and the Way In Which Their Meaning Have Changed Throughout History. Most Words Have Latin, Greek, Anglo-Saxon, or Germanic Origins.

  • Wine Requires a Certain Set of Knowledge and It’s Accompanying Terminology. This Terminology Can Be Used While Communicating With Other Grape Wine Minds or Dummied Down When Talking to the Masses.

~Etymology~ Heading and a Break-Down of the History to Each of the Grapes Names.  These Are Just a Few Examples of the Words You Will Find Throughout the Web-site.

  • Wine- English Word “Wine” Comes From Proto-Germanic “Winam” Which is Derives From Latin “Vinum”.
  • Nebbiolo- “Foggy”…Referring to the Fog During Growing Season.
  • Pinot Noir- “Black Pine-Cone”..Referring to the Shape of the Bunches.
  • Vernaccia- “Vernacular”…Referring to the Abundance of the Grape Everywhere.

“I’m Fascinated by the Etymology and Toponymy of Grape and Places and the Backstory They Posses. This Leans Me Insightful Meaning the the Place, Grape and the Wine It Produces.”

3) WINE FAMILIES

Over the Years and Centuries Families Have Worked Together to Make Wine and In Doing So Have Created Dynasties Around Wine and Its Traditions.  At the Center of These Families Are Wineries.  These Wineries Extend to Sons and Daughters From Grand Parents. These Operation Have Continued to Grow, Adapt and Thrive Over the Centuries In a Changing Wine Industry. Some of These Families Have Been Influencing the Wine World For So Long and Have Such a History to Them Some Refer to Them as Wine Royalty.

WINE FAMILIES–

  • ~Antinori Family~     @Tuscany- Since…1385
  • ~Bollinger Family~     @Champagne- Since….1829
  • ~Catena Family~     @Mendoza- Since…
  • ~Chave Family~     @Rhone Valley- Since…1481, 16 Generations
  • ~Drouhin Family~     @Burgundy/ Oregon- Since…
  • ~Frescobaldi Family~     @Tuscany- Since…1300’s…
  • ~Gallo Family~     @California- Since…
  • ~Guigal Family~     @Rhone Valley- Since…
  • ~Hugel Family~     @Alsace- Since
  • ~Krug Family~     @Champagne- Since…1843
  • ~Mondavi Family~     @Napa- Since…1910
  • ~Perrin Family~     @Southern Rhone- Since…1875
  • ~Rothschild Family~     @Bordeaux- Since…
  • ~Staffelter Hof Family~     @Mosel- Since….1447, 20 Generations
  • ~Trimbach Family~     @Alsace- Since…1626
  • ~Zonin Family~      @Italy- Since…

FOUNDING FAMILIES– Australia, Arrived In 1830’s and 1840’s.

  • ~Lindeman Family~ (1843)
  • ~Pendfold Family~ (1844)
  • ~Orlando Family~ (1847)
  • ~Yalumba Family~ (1849)

CUSTODIANS– Someone Who Job it is to Looks After Something or Something. In This Cast Vineyards With an Established Pedigree and Track Records. The Custodian is Responsible For Keeping the Legacy Alive.

  • ~Albert de Villaine~ Custodian La Romanee-Conti

4) WINE & ROMANCE

There Has Always Been a Romantic Notion About Wine.  Wether It’s the Places, the Ideal Destinations, the Vineyards and the Outdoors.  Maybe Wine is Romantic Because It’s Seen as an Aphrodisiac and Gives Couples and Excuse to Set Time Aside For Each Other.  Wine Can Seem Romantic Because It Allows Us to Use All of Our Senses.  Wine is Bases On Passion That Starts In the Vineyards by the People Growing the Grapes and the Peoples Passion to Produce the Wine, and That’s Only Outdone by the People Who Drink the Wines Often Shared With the Ones They Love.

“For Thousands of Years Wine Has Been a Catalyst and Enabler of Romance and Has Determined Our Moods by Enhancing Our Thoughts and Letting Down Our Inhibitions.”

  • Alcohol In Moderation Has Long Been Seen as an Aphrodisiac or the Elixir of Lovers.
  • Certain Wines Have Aromatic Qualities That Spark Arousal With Some Chemical Compound Sharing Similarities to Animal Pheromones.
  • Riesling (Petrol and White Pepper) Male Pheromones
  • Champagne (Yeasty, Cheesy) Female Pheromones
  • Cabernet Sauvignon/ Shiraz (Rustic, Earthy)
  • ROMANTIC PAIRINGS
    • Port & Chocolate
    • Champagne & Strawberries

“Will I Still Get Laid if My Bottle of Pinot Has a Screw Cap?”

5) WINE PERSONALITIES

A Wine Personality is Someone Who Displays a Preference For a Certain Wine, or A Wine From a Certain Place, or Preferred a Certain Aspect of Wine.  They Have Strong Opinions For Thier Sometimes Narrow View On the Wine World and Often Strongly Display and Share These Opinions.  These Wine Personalities and Preferences Usually Say Something About the Drinker Who Hold Their Believe So Strongly.

“The ADVENTUROUS WINE PERSONALITY”  A Wine Drinker Who’s Willing to Take Risks or to Try Out New Methods, Ideas or Wine Experiences. The Adventurous Personality Wine Drinker is Someone Who Actively Searches Out Wines From New Region, Country or New Grape Varietals They Have Never Heard or Experienced Before. Every Bottle of Wine is a New Exploration Into a New Country or Grape.

“The RITUAL WINE PERSONALITY” A Wine Drinker Who Has an Established or Prescribed Procedure Usually Preformed In a Customary Way. The Ritual Wine Personality is Someone Who Usually Drinks the Same Few Grapes From the Same Few Regions or Countries and Under No Circumstance Wants to Change What He is Drinking or Try New Wines.

“The WINE NERD PERSONALITY” A Wine Drinker Who is Overly Enthusiastic and Dedicated to the Appreciation of Everything Related to Wine and Its Details.  A True Wine Nerd is Devoted to Drinking Wine as Well as Fully Understanding the Subtleties and the Accumulation of Wine Information and All the Props, Gadgets and Culture That Go Along With it.  A Wine Nerd is Also Known as…Wine Geek, Cork Dork, Oenophile

  • “PRIMARY” QUANTIFICATIONS & QUALIFICATIONS Of A WINE NERD…
    1. You Like Really Like Wine.
    2. You Collect Wine.
    3. Have a Wine Education Certification.
    4. You Have a Dedicated Instagram Page.
    5. You Have a Dedicated Wine Website or Blog.
    6. You Have a Job Which Involves Wine.
    7. You Have a Vineyard or Grow Grapes.
    8. You Make You Own Wine.
    9. On Vacations You Travel to Wine Regions.
    10. You Have a Weekly Wine Tasting Group.
  • “SECONDARY” QUANTIFICATIONS & QUALIFICATIONS Of A WINE NERD..
    1. Your Vocabulary is Over Run With Wine Terms and Expressions.
    2. You Have a Wine-Shrine or Dedicated Drinking Room.
    3. You Name Your Pets After Wine Words.
    4. You Collect Wine Things Pertaining to Wine:
      1. Corks, Cork Screws, Muselet Caps, Soils, Maps, Labels, Spices
    5. You Have Seen Most of the 22,000 Wine Videos On Youtube.
    6. You Have Listened to Every Episode of All the Top 25 Wine Podcasts.
    7. You Dream About Wine.
    8. You Smell All the Produce at the Grocery Store.
    9. You Are Obsessed With Bling Tasting Wine.
    10. You Are Know as the Wine Person In Your Group of Friends.
    11. All of Your Future Plans Revolve Around Wine.

“The WINE SOMMELIER PERSONALITY”  A Wine Drinker Who is Educated, Engaging, Personable, Obsessed, Smart, Ego Maniac, Dedicated, Semi-Self Absorbed, Passionate

  • The Wine Sommelier Personality is Someone Who’s Open to the Entire Wine World and Underlying Motivation is to Help Other Understand Wine and Become Better Drinkers.

“The NAPA/ BORDEAUX WINE GUY PERSONALITY” A Wine Drinker Who Just Drinks Napa or Bordeaux or Only One Wine Region of the World. They Are Not Interested In Any Other Wine Region.  No Other Wine Can Possibly Compare to the Quality of Napa or Bordeaux Wine.  They Usually Drink Super Expensive and Exclusive Wine That Show Their Status and Money. Often the Napa/ Bordeaux Drinker is Into the High Wine Scores and Follow Certain Critics.

“The WINE SNOB PERSONALITY” A Wine Drinker Who’s an Enthusiast, Usually Educated On Life and Wine, Particularly One Who’s Pretentious and Contentious, or Self-Important Because of Their “Immense Wine Knowledge”.

  • The Wine Snobs Personality is Someone Who Doesn’t Appreciate or Like Any Inexpensive Bottle of Wine and Can Rarely Express Liking For Any Particular Grape, Wine or Region Unless Its Considered the Best. Wine Snobs Usually Don’t Have an Understanding On the Concept of Subjectivity vs. Objectivity and Their Underlying Motivation is to Make themselves Look Better and Another Expense.
  • I Feel the Days of the “Wine Snob” Are Slowly Dying. Today More Than Ever the Young People Getting Into Wine Are More Opened Minded Than Ever. Thing Like a Wines History, Culture and Back Story, and Wine Style Are Becoming More Important Than the Price and the Perception of Drinking it.

“The WINE CONNOISSEUR PERSONALITY” A Wine Drinker Who’s Especially Competent or Has Great Deal of Knowledge to Pass Critical Judgment On “Wine” or In Matter of Taste.

  • The Wine Connoisseurs Personality is Someone Who Possesses Great Appreciation For Wine and Have a Great Understanding On the Concept of Subjectivity vs. Objectivity.

“The ETHNOCENTRIC WINE PERSONALITY” A Wine Drinker Who Shows Lack of Respect For Other Wines Countries, or Wine Cultures That They Aren’t Into.

  • The Ethnocentric Personality is Someone Who Only Drinks Wine From a Certain Country or Region. This is Driven by a Belief That Another Country Couldn’t Possible Produce Wine as Good as Anther Country.

“The KNOW IT ALL WINE PERSONALITY” A Wine Drinker Who Thinks They Know Everything About the Wine World.

  • The “Know it All” Personality Doesn’t Study or Research Wine Because He Already Knows What the New Grape/ Wine/ Growing Area is All About.

“The POMPOUS WINE PERSONALITY” A Wine Drinker Who Shows Extreme Self Importance, Arrogant, or is Conceited.

  • The “Pompous Wine“ Personality is Someone Who Displays Themselves as a “Know it All”, Someone Who Couldn’t Possible Learn Anything From Something From Someone of Lesser Certification or Lessor Status.

“The FUSSY WINE PERSONALITY” A Wine Drinker Who Likes What He Likes, Don’t Like What They Don’t Like.

“The ONLY ORGANIC WINE PERSONALITY” A Wine Drinker Who Only Drinks Organic or Biodynamic Wine.

“The CHEAP/ THRIFTY WINE PERSONALITY” A Wine Drinker Who Only Drinks Cheap or Inexpensive Wine In Their Price Range Which is Usually Always Under $10 a Bottle or Box.

“The WINE LOVER WINE PERSONALITY” A Wine Drinker Who Loves Everything About Wine.  This Drinker is Often a Combination of All the Above Wine Personalities Above All Rolled Into One.

“The OLD WORLD WINE PERSONALITY” A Wine Drinker Who Only Drinks Wines From the Old World.

“The INSTAGRAMER WINE PERSONALITY” A Wine Drinker Who Can’t Drink Anything Without Uploading the Photo Onto Instagram and Telling the World. These Personalities Really Are Consumed With “Flexing What You’re Dinking.”

“The TASTING ROOM ONLY WINE PERSONALITY” A Wine Drinker Who Only Cares About and Only Goes to Tasting Rooms.

  • The Vineyard, the Winery, the Estate, All Do Not Matter or They Don’t Care For. The Tasting Room is Where They Want to Go.  Even Better is a Situation Where They Can Have Dozens of Tasting Room On the Same Street or Area, Even if There Are Many Estate Vineyards In Close Proximity.

“The NOTHING IS GOOD ENOUGH WINE PERSONALITY” A Wine Drinker Who No Matter What They Drink, Its Not Good Enough, or This or That is Better.

6) MYSTIQUE, PRESTIGE, HEDONISM & WINE

WINE MYSTIQUE- An Aura of Heightened Value and Meaning Surrounds Wine. A Almost “Cult Like” Attitude Arising Around Wine Customs and Rituals.

  • Still Traveling Through Different Bottles

WINE PRESTIGE- A Widespread Respect and Admiration Felt for Wine Based On the Basis of a Perception of Their Achievements or Quality.

  • It’s More Than a Beverage, It’s What the Wine Represents.
  • In Certain Context It Represents History and Culture.

WINE HEDONISM- Sees Ones Pleasure and Happiness Through the Drinking of Wine, Travel Based On Wine and Accumulation of the Knowledge of Wine as the Primary and Most Important Aim of Human Life.

  • Primary Pleasure
  • Secondary Pleasure

“Wine Helps Connect Emotions to Moments, Places and Friends.”

WINE “FASHION AND IN VOGUE”
As Wine Culture Grew, Peoples Palates Expanded, Wine Trends and Styles Have Come In and Out of Fashion or “In Vogue” In Different Regions of the World.

  • In 1800’s Fine Wine and Champagne Was Perceived as Powerful, Wealthy and In Style or In Vogue.

WINE CONNOISSEURSHIP- A Person With Expert Knowledge or Training In Wine.  A Connoisseur of Wine Is Usually Informed and With Discrimination Taste.  Hopefully a Wine Connoisseur Possesses Humility, Attention to Detail an Open Mind and a Willingness to Share and Help Others Understand the Wine World.

“Wine is No Longer an Exclusive Beverage, It’s Now Inclusive.”

“Consider Wine as a Consumable Art Form, Produced by Passionate People Who Use it to Express Themselves.”

“Wine Can or Can Not Be an Intellectual Exercise, Choosing Which One Before Consumption Can Make Booth Better Experience.”

BLESSING A VINEYARD

  • Throughout Time People Have Held Ceremonies to Bless a Vineyard.
  • ~St. Vincent Tournante~    Patron Saint of the Vineyard
    • “Grandfather Fire, Grandmother Earth, Mother Wind and Rain. I Join Your Forces Here In Holy Union That You Will Bring Forth Creation to My Vineyard and In Time Balance and Harmony.”

7) The WINE PENDULUM

  • Traditional Style/ Modern Style of Barolo Wine
    • From the Traditional Style to the Modern Style and Now Back to Traditional.
  • Highly Extracted/ Low Extracted Wine
    • Elegance and Complexity Are Being Pursued by Wine Producers at the Expense of Power and Strength.
  • High Alcohol/ Moderate Alcohol Wine
  • Natural Wine
    • All Wine Was Produced Naturally for Thousand of Years Until the Revolution Which Led to Conventional Wine…Now the Pendulum is Swinging Back.
  • Small New Oak Barrels/ Larger More Neutral Barrels
    • Winemakers Who Used to Use as Much as 100% New Oak Are Now Tapering Back Their Oak Use.
  • Priorat/ Indigenous Grape
    • Regions Planting International Grape and Now Pulling Vine to Go Back to Planting Indigenous Grapes.
  • Port Wines
    • For Hundreds of Years Douro Valley Was Know For Only Fortified Sweet Wines. Now Still, Dry, Unfortified Wines Are Coming to the Market.
  • Producers Exercising Restraint and Balanced
  • Sherry Wines
  • Sweet Wines
  • Zinfandel
    • From the Full Body, High Alcohol, Jammy Style to a Retrained Lower Alcohol Less Fruity Style.

“Through Out the History of “The Vine” Wines Have Gone In and Out of Fashion, This I Equate to the Wine Pendulum.”

8) WINE EFFECTS

WINE EFFECTS- Things That Happen In the Wine World, Byproducts of People, Events or Pendulum Shifts That Lead the Wine Industry In a Different Direction.

  • THE JUDGEMENT OF PARIS EFFECT
    • After Visiting Napa Steven Spurrier, an English Wine Merchant Living In France, Conducted a Blind-Tasting Wine Competition In France Putting California Wine Against French Wines. French Critics Score Chardonnay From Chateau Montelena, Over Puligny-Montrachet and Cabernet Sauvignon From Stags Leap Cellars Over Mouton Rothschild and Haut-Brion. The “Exposure” In a “Time Magazine Article” Put Napa Along With France Atop of the World Wine Scene.
  • FRENCH PARADOX- A Observation of the Frances Population Have Lower Incidents of Cardiovascular Disease and Low Coronary Heart Disease Death Rate Despite High Consumption of Dietary Cholesterol and Saturated Fats In Food Such as Cheese, Meats.
    • This Catch Phrase Started In the Late 1980’s Which Summarizes the Apparently Paradoxical Epidemiological Observation That French People Have a Low Incidence of Coronary Heart Disease, While Consuming a Diet High In Saturated Fats.
    • Red Wine is the French Paradox Main Contributor. Doctors Believe Drinking Wine High In Resveratrol and Other Antioxidant Flavonoids Promote Heart Health Benefits and Inhibits the Formation of Inflammatory Factor That Trigger Cardiovascular Diseases.
    • Culture- A Segment On “60 Minutes” Reporter Morley Safer In 1991 Bright Light to This “French Paradox”, and Credit is Given to the “Mediterranean Diet” Which Includes an Excessive Red Wine Consumption to “Off-Set” a Diet.
    • History- Because of the Heart Benefiting Compounds Credited With the French Paradox Merlot Which is Extremely High In Resveratrol Was Considered “The 5$ Bottle of Antioxidant.” People Starting Drinking Copious of Merlot In the 80’s and 90’s Until the Movie “Sideways” Changed All That.
  • THE PARKER EFFECT
  • THE SIDEWAYS EFFECT “I’m Not Drinking Any Fucking Merlot”
    • The Movie Follows Two Men In Their 40’s Who Take a Week-Long Road Trip to Santa Barbara County Wine Country to Celebrate an Upcoming Wedding.
    • After the Release of the Movie Sideways In 2004 There Was a Push Towards Wine Drinkers Trying Pinot Noir and a Decline In Merlot Consumption.  In the Years After the Movie Pinot Noir Plantings Increases and Grape Growers Started Pulling Their Merlot Vineyards Which Was One of the Most Planted and Consumed Grapes.

9) INTERNATIONAL WINE DAYS

    • February 1             International Furmint Day
    • February 16           International Syrah Day
    • February 18          International Drink Wine Day
    • March 3                  International Mulled Wine Day
    • March 13                 International Riesling Day
    • April 6                     International Gruner Veltliner Day
    • April 14                    International Tannat Day
    • April 17                    International Malbec Day
      • Commemorate the Day When Argentinas President Domingo Faustino Sarmiento Officially Made it His Mission to Transform Argentina’s Wine Industry.
    • April 21                   International Vermouth Day
    • April 24                   International Sauvignon Blanc Day
    • April 27                   International Marselan Day
    • April 29                   International Viognier Day
      • (4th. Friday In April)
    • May 9                       International Moscato Day
    • May 16                     International Chartreuse Day
    • May 17                     International Pinot Grigio Day
    • May 21                     International Chardonnay Day
    • May 25                    International Wine Day
    • June 10                   International Verdejo Day
      • (2nd. Friday In June)
    • June 11                   International Rose Day
            • (4th. Friday In June)
    • June 15                   International Chenin Blanc Day
    • June 16                   International Prosecco Day
    • June 21                   International Lambrusco Day
    • July 22                    International Shiraz Day
            • (4th. Thursday In July)
    • August 1                 International Albariño Day
    • August 4                 International White Wine Day
    • August 13               International Prosecco Day
    • August 18               International Pinot Noir Day
    • August 28               International Red Wine Day
    • September 1          International Cap Classique Day
    • September 2        International Chianti Day
      • (1st. Friday In September)
    • September 3          International Cabernet Day
    • September 10       International Port Day
    • September 17th–ish        International Grenache Day
            • (3rd. Friday In September)
    • October 5th.-ish        International Vranec Day
      • (1st. Friday In September)
    • October 6               International Orange Wine Day
    • October 11              International Pinotage Day
            • (2nd. Saturday In October)
    • October 14              International Prokupac Day Day
    • October 31              International Carignan Day
            • (Last Thursday In October)
    • November 1           International Xinomavro Day
    • November 7           International Merlot Day
    • November 12         International Tempranillo Day
            • (2nd. Thursday In November)
    • November             International Zinfandel Day
            • (3rd. Wednesday In November)
    • November 18         International Beaujolais Day
            • (3rd. Thursday In November)
    • November 24        International Carmenere Day
    • December 1           International Maratheftiko Day
    • December 4           International Cabernet Franc Day
    • December 10          International Cabernet Franc Day
    • December 16        International Pinot Meunier Day
    • December 20         International Sangria Day
    • December 31         International Champagne Day

10) WINE & PEOPLE– One of the Many Basics of Wine is the Relationship Between Wine and People. There’s a Social Impact to Wine, it Delights People, Brings Them Together and is the Lubricant of Awkward Holiday Family Get Together.

  • The Wine Business is Built On Relationships. The Best Maintain, Manage, and Grow Their Wine Relationship to Benefit Themselves and the Businesses They Promote and Work Through Weather You Work On the Restaurant Floor, Retail, or Distribution Outlet.

Wine Epiphany, Wine Bug, Light Bulb Moment, Wine Discovery Moment, Come to Jesus Moment

  • The Moment In Every Wine Lovers Life When Your Fascination With Wine Becomes Clear.
  • My Wine Epiphany Occurred On December 5th. 2011 In the Wine Section at Bevmo In Point Loma. I Had Been Traveling to Europe For a Decade Prior So the European Bug Had Been Festering Inside Me But On This Moment Standing In Front of the Wine Rows With the Heading Reading France, Italy, Spain it Occurred to Me That I Was All Tied Together by the “The Vine” and the Light Went “Off”. Literally the Next Day Figured Out What a Sommelier Was and What I Had to Do to Become One….and My Life Has Never Been the Same.

WINE RABBIT HOLE- Term Used to Refer to a Deviation From a Planed learning Experience, One That is Difficult to Pull Yourself Away From.

11) WINE DOGS

WHAT Is A WINE DOG?

  • A Wine Dog is One is Which Its Home is the Winery Estate In Which the Vineyard is Located. Or the Dog of the Vineyard Owner or the Winemaker.

ADVANTAGE Of a WINE DOG

  • Wine Dogs Protect Other Animals Such as Sheep That Graze Vineyards n Sustainable Vineyards or Other Live Stock On Your Property From Wildlife.
  • Wine Dogs Keep Other Animal Away From the Vineyard Such as Deer, or They Catching Vineyard Pests Such as Gophers and Squirrels.
  • Wine Dogs Do a Great Job at Keeping Mountain Lions and Coyotes Away or at Bay Till Help Arrives.
  • Wine Dogs Can Be Trained to Bark at Birds, Keeping Them Away From the Vines.
  • Wine Dog Can Sniff Out Disease. (Dogs Have Been Trained to Go Through a Canine Vine Mealybug Scent Detection Program.)
  • Wine Dogs Do A Great Job at Providing Companionship Throughout the Grape Growing Season.  A Dogs Unconditional Love Goes a Long Way During the Long and Physical and Mental Drain of Harvest.
  • Wine Dogs Often Are So Popular That They Have Their Own Facebook Page and I Have Also Seen Dedicated Books Devoted to Them. Wine Dogs and Wine Dogs 2.
  • NAMES Of WINE DOGS
    • Nebbi,  Tannin

FLAGSHIP GRAPES

A Flagship Grape is One That’s Popular, Whether Its Iconic, Historic or In Line With a Country’s or Wine Regions Identity or Economy.  When I Say a “Flagship” Grape Without a Doubt One Grape Comes to Mind.  

Whether You Are a Beginner Just Getting Into Wine and Need to Know the Classics or Someone Who is Looking For Something New to Drink You Should Know Your “Flagship” Grapes.

  • FLAGSHIPS GRAPES Of The WORLD
    • Burgundy- Pinot Noir, Chardonnay
    • Beaujolais- Gamay
    • Marlborough- Sauvignon Blanc
    • Mendoza- Malbec
    • Mosel- Riesling
    • Napa Valley- Cabernet Sauvignon
    • Northern Rhone- Syrah
    • Piemonte- Nebbiolo
    • Riax Biasias- Albarino
    • Ribera del Duero- Tempranillo
    • Santorini- Assyrtiko
    • Willamette Valley- Pinot Noir

Does a Wine Region Need a “Flagship” Grape/ Wine?  To Some Wine Regions the Answer is Yes.  For Branding and Marketing Reasons a “Flagship” Grape/ Wine is Helpful and Needed to Establish the Regions Wine Identity In an Increasingly Congested Wine Market.

  • “Flagship” From Emerging Regions
    • Balard Canyon, California- Syrah
    • Finger Lakes, New York- Riesling
    • Rogue Valley, Oregon- Tempranillo

**There Are Also“Flagship Blends and Wine Styles, Which Aren’t Discussed Here.

WINE SAYINGS

“When I Dink Wine I Need Food For Thought.”

“Wine Harvest Gives You One Chance a Year and It’s Kind of Different Every Time.”

“Wine Brings to Light the Hidden Secrets of the Soul, Gives Being to Our Hopes, Bids the Coward Flight, Drives Dull Care Away, and Teaches New Means For the Accomplishment of Our Wishes.”…Horace

“A Glass of Wine Will Make You Feel 20% Cooling and Make the Opposite Sex Appear 20% More Likable and Attractive.”

“Wine is Bitter Sweet, it Knocks Me Off My Feet, But it Also Makes Me Sleep Too Much the Next Day if I Drink Too Much.”

**Refer to “BIBLIOGRAPHY/ Sources” For Details On Scholarly Works Referenced.